Example build[Model or tool]
Playable racing game.
Playable games, 3D scenes and simulations made from a prompt.
- X video
- YouTube Short
The launch agency for AI models and tools
Day-one demos for every AI launch.
When you ship a new model or AI tool, we put it to work. Our developers build real things with it in the first days after release, and our creators show those builds to their audiences on X, YouTube, Instagram and TikTok.
For labs shipping models and teams shipping AI apps, agents and APIs.
- Playable games
- Product films
- Browser apps
- Tool walkthroughs
- Voice agents
- Head-to-head comparisons
- Explainers
- Creative coding
Example builds
Real builds, not release notes.
Every week another AI model or tool launches with a blog post, a feature list and a thread from the team. Most people scroll past. These are the kinds of things we build instead. They are examples until client launches replace them.
- Example build[Model or tool]
15-second product ad.
Short films, product ads, music videos and visual effects.
- Instagram Reel
- TikTok
- Example build[Model or tool]
3D city in the browser.
Working apps, dashboards, browser extensions and agents people can try.
- X thread
- YouTube
- Example build[Model or tool]
A real project, start to finish.
Real work done in your tool at real speed, from first prompt to shipped result.
- YouTube
- X video
- Example build[Model or tool]
Same task, side by side.
Your model or tool next to others on the same task, shown honestly.
- X thread
- TikTok
Every build ships with
- Prompt.
- The exact words we used, unedited.
- Process.
- Every follow-up and fix, written down.
- Output.
- Shown exactly as it came out.
We also make explainers, voice and audio, and creative coding and art.
How it works
From release to reach in three steps.
Builders make it real. Creators make it seen. We keep doing more of what works.
01Before launch · under NDA
We build.
Before and right after your launch, our developers push your model or tool hard. They make apps, games, tools, films and agents that show what's new, and keep the prompt and source behind every build.
- Early access under NDA
- Builders matched to what your product does best
- Prompt and source kept for every build
02Launch day
We post.
Our creators turn each build into native content for their own audience: short videos, threads, comparisons and tutorials. Not an ad read, but someone people trust showing what they made.
- Creator demos post alongside your announcement
- Native to X, YouTube, Instagram and TikTok
- Every post labelled as a paid partnership
03Week 1 and after
We amplify.
We watch what's working in real time and put more builders and creators behind the formats that take off. You get a clear report on reach, engagement and the posts that moved the needle.
- New builds, comparisons and tutorials all week
- More creators on the formats that take off
- Launch report: reach, engagement, top posts
For AI teams
Launch with a crowd, not a press release.
A dedicated team of builders working with your model or tool from day one, creators across X, YouTube, Instagram and TikTok ready the minute you announce, and full rights to reuse everything they make.
Best for: A single major release
Launch Sprint.
One launch, model or tool: a team of builders, a creator wave on day 0 and a week of follow-up content.
- Early-access builds under NDA
- Prompt and source for every build
- Full rights to reuse every build and clip
- Launch report
Best for: Teams shipping often
Always On.
Ongoing builds and content every month, across every release and update.
- Everything in Launch Sprint
- Builds for updates, not just launches
- A team that already knows your product
- A running read on which features people get excited about
Custom.
Big launches and multi-product rollouts. Specific regions, languages, platforms or audiences.
Honest work, or none at all.
Always disclosed.
Every post is clearly marked as a paid partnership, following platform rules.
Real outputs only.
No faked outputs, and no cherry-picked tricks passed off as typical.
Work creators stand behind.
Creators only post work they're genuinely happy to put their name on.
Join the network
Builders and creators behind every launch.
Developers who ship fast and creators who explain well. Paid briefs, early access to new models and tools, and your name on the work.
For developers
Get paid to build with new models and tools first.
You love trying new models and AI tools the day they come out. We'll pay you to do it.
- Early access to new models and tools
- Paid projects with clear briefs, paid on delivery
- Your name on every build, credited by the creators who post it
- Freedom to build what excites you, inside the brief
For creators
Never run out of things to post.
Great AI content takes hours of building before you hit record. We do the building. You do what you're best at.
- Paid campaigns with AI companies
- First access to new models and tools, so you post before everyone else
- Full source, prompts and context, so you can explain it with confidence
- A steady supply of fresh builds made for your audience
FAQ
Questions, answered.
What AI teams, builders and creators ask before working with us.
AI labs launching models, and companies launching AI tools, apps, agents and APIs, across text, code, image, video and voice.
Yes. Pre-launch access is where we add the most value. Builders and creators work under NDA, so content is ready the moment you announce.
Yes, and we say so clearly on every post. What makes it different is that the work is real: developers build with your model or tool and creators show what actually happened.
We don't promise numbers we can't control. We do commit to a set number of builds and posts, and we report everything openly.
You get full rights to reuse the builds and content in your own channels. Builders and creators keep credit for their work.
Per project, with clear rates agreed upfront and payment on delivery.
We focus on what it does well and tell you privately what didn't work. That feedback is often as useful as the content.
Something else? Email us
Contact
Make your next launch the one everyone talks about.
Tell us what you’re shipping and when. We’ll put builders and creators on it.
What happens next
- Share what you’re launching and when
- We assemble builders and creators for it
- You get a launch plan before you announce